the paloma difference
WHAT WE DO
Paloma Resort Properties was pulled into property management by the demand for our unique skill set – the ability to turn around struggling properties into vibrant destinations. While a property need not be distressed to fall under the Paloma umbrella, most of our partner properties are complex resorts with varied offerings and amenities such as golf, fitness, membership, restaurants, special event outlets and marinas. With a desire for physical proximity to our clients and a keen understanding of the Midwest marketplace and seasonal business, Paloma focuses on properties that are within a 550-mile radius of Lake Geneva, Wisconsin. Moreover, as a family business, we take each client-property personally and value its success as much as our own. With Paloma, it’s not welcome to our portfolio; it’s welcome to the family.
“We will not only modernize your operation, but will capitalize on the trends of today to achieve the revenues of tomorrow.”
– Garth Chambers
GOLF COURSE MANAGEMENT
We live life on the course – as does our team – and we understand the intricacies involved in operating both private and public golf resorts, from scheduling and agronomy to lodging, marketing and food and beverage. Your brand and bottom line will benefit from our understanding of, enthusiasm for and commitment to the game.
After decades of developing and improving hospitality operations and resort destinations, Paloma Resort Properties understands the dedication and effort involved in effective third-party management.
When a hospitality property falls to the lender’s control, Paloma is the ideal partner to step in as the operating receiver to assess the situation and determine the best course of action for preserving the property while minimizing liability and preventing further financial loss. Paloma efficiently and prudently takes action with regards to a troubled property’s accounting and purchasing practices, facility care and operations, cash handling, loss control and fixed and variable costs with an end game of increasing profit through improved operational controls.
Just as with launching a new property, Paloma carefully employs the fundamentals when renovating, rebranding and positioning an existing property. We start with a market analysis of the competition, customers and market segment followed by a strategic analysis to determine the most under-served and profitable target market. From there, we carry out each step of turning the vision to reality, from suggesting layouts and space functionality to bidding for and selecting contractors and vendors to assuming the role of general contractor, hiring management and implementing a comprehensive marketing campaign.